domingo, 12 de octubre de 2008

Excavar la información...

Excavar la información, excavar la web, excavar y excavar por el ciberespacio… dig, dig, dig: DIGG! Digg.com es la evolución de la información. Esta página de noticias no solo expone acontecimientos, sino que los organiza según lo que a los lectores les parece interesante e importante a través de un sistema de votación o Digg it!

Este nuevo concepto (que tiene un par de años, e incluso goza de docenas de clones en distintos idiomas) toma cualquier noticia o artículo de opinión de internet –ya sea de un blog o web site de un periódico—, postea el link en esta plataforma y le pide a sus lectores que voten (digg) por cualquier contenido: los más votados son expuestos en la página principal y se les da mayor despliegue.

Digg es interesante y llamativo debido a que rompe con el esquema tradicional de la prensa: salta a director y periodistas, no toma en cuenta la visión de un público (target) en específico y no cumple con “agendas” que beneficien a minorías. Digg es acerca de nosotros, la gente que escribe en blogs, los que leen periódicos digitales y aquellos que se informan o aportan desde la web.

Este concepto ofrece al consumidor tener el control de lo que lee, de los contenidos que se le presentan, así como de la creación de estos. Ademas, permite obtener a los creadores del site información valiosa de lo que las personas que visitan su web quieren ver, escuchar y leer: información que se vende, y que puede ser aprovechada por cualquiera que está interesado en vender ideas o productos a dicho target.

La web 2.0 nos obliga a seguir excavando y explotando las oportunidades que nos ofrece. Digg es el hermano informático de Youtube, Wikipedia, Linux, Firefox y Kazaa…. La democratización de la información es una realidad.

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