miércoles, 9 de julio de 2014

Inspiración para Marketeros

Los buenos marketeros usualmente se tropiezan con la generación de contenido e idea diferenciadoras porque están ciegos, o simplemente siguen una guía de juego que les ha funcionado en el pasado pero que no se adapta de manera eficiente a las condiciones de los mercados.

Por lo general, los buenos marketeros caemos en la tentación de replicar lo que los demás están haciendo y seguir las tendencias del mercado…. No vemos, a veces, que las tendencias hay que crearlas no seguirlas.

Es por eso que retomamos nuestro escribir en el blog con 16 charlas (playlist) de TED con ideas y comentarios inspiradores de Marketing que nos harán ver nuestra pasión de manera diferente: consejos no convencionales, útiles para trabajar, crear y vivir mejor el marketing.



Pero antes de comenzar el playlist, les dejamos una charla de uno de nuestros personajes favoritos: Apollo Robbins – un mago que nos enseña mucho sobre la percepción y de cómo podemos utilizarla para enfocar a nuestros consumidores hacia donde queremos que vean:



Inspiración para no quedarnos ciegos….

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