miércoles, 24 de julio de 2013

Campeonato de Marcas en Social Media


Estamos en búsqueda constante de buenas prácticas con relación a Marcas que lo hacen muy bien en Redes Sociales – Mahou, Coca-Cola, WeChat y Vueling han sido alguna de las marcas que hemos analizado. Por eso decidimos descubrir, de una vez por todas, cuál es la marca que lo hace mejor en general; que tiene una presencia más inteligente, además de un alcance mayor.

De esta manera, consideramos variables como cantidad de “likes” en Facebook, número de “Followers” en Twitter, capacidad de “Engament” y presencia amplia en Google+. La lucha fue reñida y en el camino se quedaron marcas que tienen una actividad muy fuerte en redes sociales, pero alguna red social les sigue fallando.

Por eso les dejamos una infografía estilo “Campeonato” que resume el tornea y el desempeño de grandes marcas como Red Bull, Mtv, H&M, Zara, Harley Davidson, Disney, entre otras.  


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