jueves, 19 de noviembre de 2009

Percepción es Realidad

…es cierto, el mercadeo de hoy vive bajo esta regla; este paragua que nos indica que lo que piensen los consumidores o clientes es la realidad y no lo que científicamente denominaríamos como verdad. Si Pepsi tiene mejor sabor que Coca-Cola no importa, lo realmente importante es que la gente piense que es así o no.

La percepción de todos es lo que nos lleva a tener ideas de nuestro mundo, otorgándole valor intangible a ciertas cosas que se lo ganan gracias a la percepción de las masas.

Los dejo con Rory Sutherland en TED, disfruten:




http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html


Dale la vuelta a la idea y ofrece valor intangible para mejorar tus productos o servicios, recuerda: a veces no tenemos que cambiar el mundo, solo la percepción de sus habitantes.

15 comentarios:

Ramiro Casó dijo...

Luis, Andrés, ¡qué fantástica charla! IMPECABLE!!! No sólo por su sentido de humor y su fino cinismo (que bastante bien le haría a la industria de la publicidad si algunos entendieran el mensaje), sino también su profunda verdad.
De hecho, todo lo que este señor dice en su divertida charla es lo que hace que los Psicólogos seamos valorados en este mundo.
Me encantó cuando dice "But the first thing this all shows is that all value is subjective. Second point is that persuasion is often better than compulsion". Por eso es que hay que HABLAR DE GENTE!!!
Fabuloso, realmente fabuloso. Gracias por compartirlo.
By the way, la crítica a los focus groups es a la vez evidencia de que los seres humanos no somos racionales. La psicología social está llena de ejemplos (el conformismo de Ash es un claro ejemplo).
Otro abrazo!

Andrés Maturén dijo...

Tienes razón Ramiro, ya sabemos que tenemos que cambiar el cristal con el que miramos las cosas... es decir, dejar de ver cuadrados y probar los nuevos diamantes que aparentemente son mejores jeje.

Un abrazo

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