lunes, 30 de noviembre de 2009

Dividendos Indirectos

Las industrias de entretenimiento tiene más de una década luchando infructuosamente en contra de la piratería; van perdiendo la batalla en parte porque no han entendido cómo funciona el mundo plano de Thomas Friedman o la revolución de los creative commons de Larry Lessig: donde el copy right ya no existe y los nativos digitales los consideran right to copy.

Pero no todo está perdido para la industria del cine ni de la música, y así como myspace y itunes han logrado entender la necesidad de las bandas y de la gente de compartir música, youtube es el gran salvador en relación a colaborar con audiovisuales.


TheYoutube Screening Room es el canal del mismo portal que busca subir a su site cualquier film. De esta manera, directores y filmmakers pueden hacer un nombre sin contar con el apoyo de alguna casa productora. Los contenidos son gratuitos –como todo en internet hoy en día—, porque el mercadeo y la promoción en Web son para atraer fans y crear experiencias; actos que nos dan dividendos monetarios indirectos, algo que muchos no quieren entender.

Regala el material y el contenido, hazte un nombre, se remarkable que más adelante algo te comprarán o el dinero llegará…

O si no, pregúntenle a Radiohead.

P.D: un millón de gracias a Luis Emilio Hernandez que nos mostró la maravillas del YTB Screening Room... todo gracias a un blod del CIAP.

20 comentarios:

Ramiro dijo...

Andrés, sobre ese tema hay un brillante documental inspirado en la labor del siempre genial Lessig titulado "RIP a Remix Manifesto". Su director, Brett Gaynor, ha hecho un trabajo realmente brillante. Yo lo compré en iTunes ($9.99) pero supongo que se puede conseguir por ahí.
Si quieres ver el trailer o leer más, métete acá. http://films.nfb.ca/rip-a-remix-manifesto/
Abrazos!

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