martes, 14 de agosto de 2012

Writers Block


Hoy les cuento un detalle muy personal, pero que ayuda a entender una de las verdades más relevantes del mercadeo de hoy.

Hay una comunidad de escritores online llamada webook que ayuda a mejorar la experiencia de los escritores de ficción. En este site existe una aplicación que arroja ideas a los escritores para que puedas superar el bloqueo que a veces ataca a los escritores.

En la aplicación, solo tenemos que discar un número para que nos den ideas aleatorias sobre los personajes, la apertura, el cierre, la forma, diálogos, etc. Desde que descubrí la pequeña aplicación no he hecho más que volver una y otra vez par descubrir que ideas interesantes pueden salir de ahí. Me gusta tanto porque es sencilla, simple y sobretodo, porque otorga ideas acerca de cómo comenzar una historia – algo muy importante en el mercadeo de hoy.

Sobretodo visito mucho la opción de entradas dramáticas, que da opciones diferentes para abrir nuestras historias de mercadeo. De las favoritas que he conseguido está la siguiente:

“En la apertura de una exposición de arte que se desarrolla en un local en el centro de la ciudad, un automóvil choca contra el gran ventanal de vidrio que da la calle, destrozando buena parte del local – luego de unos segundos se baja una niña de 8 años del asiento del conductor…..”


Más allá de la ayuda que el sitio le presta a diferentes escritores, y la ya tan nombrada sorpresa que nos debería producir el sitio por ser una comunidad, parte de la WEB 2.0 – lo que me sorprende es algo mucho más elemental en nuestra profesión…… que todo marketero es escritor: que debe ser un productor de historias, de leyendas, de mitos y cuentos que sorprendan al cliente/consumidor.

Luchemos contra el bloqueo de historias e ideas que por lo general nos atañe, busquemos lo diferente.

O no quisieran saber que pasó en aquella niña de 8 años y por qué llegó a esa situación…. Seguro es una historia interesante. 


http://www.webook.com/911writersblock/

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