Hoy
les cuento un detalle muy personal, pero que ayuda a entender una de las
verdades más relevantes del mercadeo de hoy.
Hay
una comunidad de escritores online llamada webook que ayuda a mejorar la
experiencia de los escritores de ficción. En este site existe una aplicación que
arroja ideas a los escritores para que puedas superar el bloqueo que a veces
ataca a los escritores.
En
la aplicación, solo tenemos que discar un número para que nos den ideas
aleatorias sobre los personajes, la apertura, el cierre, la forma, diálogos,
etc. Desde que descubrí la pequeña aplicación no he hecho más que volver una y
otra vez par descubrir que ideas interesantes pueden salir de ahí. Me gusta
tanto porque es sencilla, simple y sobretodo, porque otorga ideas acerca de cómo
comenzar una historia – algo muy importante en el mercadeo de hoy.
Sobretodo
visito mucho la opción de entradas dramáticas, que da opciones diferentes para
abrir nuestras historias de mercadeo. De las favoritas que he conseguido está
la siguiente:
“En la
apertura de una exposición de arte que se desarrolla en un local en el centro
de la ciudad, un automóvil choca contra el gran ventanal de vidrio que da la
calle, destrozando buena parte del local – luego de unos segundos se baja una
niña de 8 años del asiento del conductor…..”
Más
allá de la ayuda que el sitio le presta a diferentes escritores, y la ya tan
nombrada sorpresa que nos debería producir el sitio por ser una comunidad,
parte de la WEB 2.0 – lo que me sorprende es algo mucho más elemental en
nuestra profesión…… que todo marketero es escritor: que debe ser un productor
de historias, de leyendas, de mitos y cuentos que sorprendan al
cliente/consumidor.
Luchemos contra el bloqueo de historias e ideas que por lo general nos atañe, busquemos lo diferente.
O no
quisieran saber que pasó en aquella niña de 8 años y por qué llegó a esa situación….
Seguro es una historia interesante.
http://www.webook.com/911writersblock/
32 comentarios:
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