viernes, 7 de mayo de 2010

La creatividad de la Diversión

Ellos lo llaman Diversión, una palabra que hace falta en el vocabulario empresarial y que a muchos nos parece extraña dentro de una campaña publicitaria. La “Diversión” hace que la gente cambie su comportamiento – y con "Ellos" nos referimos a la gente de Volkswagen en Suecia.

Visiones de Campañas simpáticas, que puede servir de inspiración para las nuestras. No dejen de visitar su site WEB:
Basta con leer el inicio del site para entender la magnitud del concepto:

"This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better"

Y ver una de sus acciones para aterrizar en nuestras mentes de qué se trata-



Más que diversión, creemos que el elemento relevante es la CREATIVIDAD, un socio escencial y primario en la publicidad y el mercadeo de hoy.Sin creatividad no hoy nada.
P.D: Gracias a Francisco Unda que en su Twitter comentó el video de las escaleras para que todos pudieramos llegar a el. @franciscoclarke

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