martes, 6 de abril de 2010

La Historia de la Rana René

Todo márketer, mercadólogo, mercader, marketero cuenta una historia. Este mes, la historia se centra en las ranas – no estás leyendo mal, vamos a hablar de ranas. Abril es el mes mundial de las ranas, al igual que el mes de los asteroides, los hidrantes y por su puesto, el mes mundial de la aplicación educativa de matemáticas (exacto, salten de la emoción).

Probablemente sabían que existen más de 5,000 especies de ranas en todo el mundo y que la Rana Cohete Australiana es la que más salta en longitud –más de 50 veces su tamaño. Aún más interesante es el hecho de que durante los años 60 en algunas universidades en Europa y Norteamérica los estudiantes copiaban el comportamiento de los aborígenes suramericanos y se frotaban ranas venenosas en la cara buscando un efecto psicoactivo parecido al del LSD –incluso Jim Henson, creador de Los Muppets, aceptó haber elaborado un primer boceto de la Rana René bajo los efectos psicotrópicos de una Dendrobatidae (una de las especies más venenosas): utilizó un viejo abrigo verde de su madre y dos pelotas de ping pong pintadas con marcador.

Ahora, antes de copiar el último párrafo, divulgarlo por la red y ganarnos una demanda de Jim Henson, recuerden que todo márketer, mercadólogo, mercader o marketero cuenta una historia. No les vamos a admitir que el padre de Plaza Sésamo era un toxicómano creativo que tuvo un momento de inspiración al crear un títere verde y se hizo famoso, o que Abril de hecho es el mes de los asteroides o los hidrantes, porque no lo sabemos: es una historia que nos sirve para pasar un mensaje.

Las Historias Son La Base Que Sirve Para Hacer Mercadeo, es decir, Mercadeo Está Hecho de Historias.


No importa que seas gerente de marca de un producto mundial o el vendedor de maní de la autopista, siempre puedes utilizar historias a tu favor para vender tu producto. Los dejamos con Seth y una reflexión hacer del mundo del arte:

If it's popular with everyone right away, it might not be art; it might just be good marketing.



Las buenas historia hacen buen mercadeo, el buen mercadeo vende lo que sea… siempre que quieran vender, acuérdense de la Rana René.

31 comentarios:

Merquit García dijo...

cool story andy... el blog está excelente! I love kermit!

Andrés Maturén dijo...

Gracias Mer!

Kermit es lo máximo...

Candidatos a la Alcaldía dijo...

Vea pues no tenía ni idea de como había nacido este icono de la cultura americana con el que crecimos muchas personas.

Un saludo.

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