lunes, 29 de octubre de 2012

Fear the Boom and Bust

Durante los últimos 100 años, se ha realizado una batalla épica dentro del seno de la Economía. En Mercadeo, estrategia y gestión no podemos estar alejados ya que representa buena parte de las decisiones políticas de los gobiernos - sobretodo en tiempos de "crisis económica". Elementos que llenan nuestras plataformas y matrices estratégicas cuando analizamos los elementos externos.

La guerra se resume en dos nombres: "Hayes" y "Keynes".

Es simple pero profundo, uno apuesta por el gasto del estado cuando la economía necesita una ayuda - eso quiere decir hacer gasto público para que el flujo haga que el motor se vuelva a encender (Keynes); por otro lado, la antítesis prepara una visión un poco más austera donde conviene que el mercado se estabiliza solo, y que invertir artificialmente es crear burbujas innecesarias (Hayes).

Pues ha hecho un par de video geniales resumiendo ambas posiciones - bajo el aura de Rap

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