miércoles, 1 de febrero de 2012

A bit about #Millennials

Los Millennials, un grupo homogéneo de personas que nacieron luego de 1982-83 y que comparten una visión del mundo gracias a que con la globalización han vivido los mismo eventos –siendo, entre otros picos, muy importante el 9/11 y todo lo que lo rodea; así como la inclusión de la tecnología en sus vidas.

Este grupo de (aún) jóvenes es una generación que tiene características muy marcadas como tener una visión ecléctica de la música, tener por lo general muy buena relación con generaciones previas (Baby Boomers y Generation X) y se preocupan por el planeta y su futuro –lo que no significa que necesariamente hagan algo al respecto.

Este abre boca sirve, más allá de describir a este segmento y/o generación, para presentar una muy buena pieza que habla sobre ellos. Es una revista digital que nos compartió nuestros amigos de la agencia ZEA BBDO – una de las más importantes y reconocida agencias de publicidad del mundo:








La pregunta sería. Si nuestras marcas van dirigidas a este segmento – cómo los abordamos?

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Un buen planteamiento y buen ejemplo de como podríamos segmentar.
Un saludo!