Estamos en control de nuestras decisiones? Nuestro entorno y crianza; o simplemente cómo se nos presentan diferentes situaciones puede afectar el tipo de decisiones que tomamos… cambiemos el lente:
A qué responden nuestros consumidores, a su entorno? a su pasado? Son netamente lógicos y racionales; o simplemente emocionales?
No dejen de ver a Dan Ariely en una de las charlas más aclamadas de TED… es sencillamente una disección exacta del ser humano en su toma de decisiones, y por extensión, de nuestros consumidores (qué más podemos pedir)
Ahora lo más importante, moldea tu mundo, tus ideas y tus acciones al conocimiento.
Gracias TED por existir…
A qué responden nuestros consumidores, a su entorno? a su pasado? Son netamente lógicos y racionales; o simplemente emocionales?
No dejen de ver a Dan Ariely en una de las charlas más aclamadas de TED… es sencillamente una disección exacta del ser humano en su toma de decisiones, y por extensión, de nuestros consumidores (qué más podemos pedir)
Ahora lo más importante, moldea tu mundo, tus ideas y tus acciones al conocimiento.
Gracias TED por existir…
Entradas
22 comentarios:
Andrés, Luis, gracias por compartir esta brillante charla. Tiene muchísimo que ver con lo que los psicólogos decimos cuando hablamos de persuasión, actitudes, procesamiento de información y aprendizaje. De hecho, en mis clases o charlas, suele siempre hablar de lo irracional que es la gente.
Nuevamente, fabuloso ejemplo que permite sumar otro argumento a nuestra lucho por hacer entender a la gente en marketing que la razón no es lo dominante en la gente.
Abrazos
Gracias Ramiro por el comntario. En efecto, Ariely nos remite a eso que defiendes tato en tus clases y que todos poco a poco entendemos cada día más: la irracionalidad toma desiciones.
Un abrazo fuerte.
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