domingo, 31 de enero de 2010

Diferente ≠ Seguidor

Hemos escuchado y aumentado el valor de los Flashmobs durante los últimos meses. Videos en Youtube e historias extraordinarias acerca de cómo la gente de manera voluntaria apoyó una actividad de branding, se mueven por el mundo empresarial como un virus, entusiasmando a gerentes y haciéndolos pensar: “yo tengo que hacer uno, así vamos a estar a la vanguardia”.

Pues NO, tú no tienes que hacer un flashmob. De hecho, hacer un flashmob hoy en día es como pautar una cuña de 10 segundos en una radio de frecuencia AM a las 4.30 de la madrugada del miércoles. Lo que sí está a nuestro alcance es hacer actividades de carácter viral que se adapten a nuestros objetivos y estrategias; léase, no un flashmob.

Recuerdan esta frase:

#1 - The first rule of Fight Club is, you do not talk about Fight Club.
#2 - The second rule of Fight Club is, you DO NOT talk about Fight Club

En mercadeo sería:

#1 - The first rule of Marketing is, you have to apply Differentiation.
#2 - The second rule of Marketing is, you have to APPLY differentiation.

Entonces, si todo el mundo está haciendo flashmobs…. Saquen ustedes la cuenta.

Y les repetimos, los Flahsmobs no son malos; simplemente que una actividad viral diseñada de manera exclusiva para lograr tus objetivos y que vaya de la mano de tus estratégias es mucho más efectiva que un simple y mundano Flashmob.

Now repeat after me:
The first rule of marketing is…..

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