miércoles, 23 de septiembre de 2009

#Musicmonday

El musicmonday es un evento digital que se lleva a cabo cada lunes a cualquier hora en Twitter, para participar lo único que tienen que hacer es postear la canción que están escuchando con la palabra #musicmonday a su lado; incluso algunos proponen enviarte la canción por email gratis si les escribes. Esto es un ejemplo más de las comunidades –lo que denominamos también tribus— y como están interactúan ante sí.

Ahora, lo realmente emocionante acerca del #musicmonday es que nos da una percepción interesante de lo que la gente está escuchando y cómo se sienten con respecto a música; podemos ver comentarios como estos:

Good morning my Twittions!!! Gnr ...ya boys been gone for ah min....but I kno y'all kno wut 2day is,
#MUSICMONDAY!!! LESTS GOOO!!!

#musicmonday Knees of my bees, AM. : D

#musicmonday Of course I'll go crazy if I don't go crazy tonight by U2.

#musicmonday Run DMC & Aerosmith :) best duo ever


Una vez vez empiezas a leer Twitter te deja saber que hay 134 o 245 otros comentarios que entraron nuevos desde que empezaste a leer hace solo 30 segundos, esto significa miles de personas involucradas en el #musicmonday durante todo el día, compartiendo música y consiguiendo amistades digitales, dando tips sonoros a sus pares. Músicos independientes suben sus páginas y promocionan sus canciones dándose a conocer, teniendo una tribuna más para mostrar su música. Lo negativo, como todo en interenet, son los desadaptados que creen que con hacer spam en twitter van a recibir más dinero en sus negocios, ellos no han entendido que las técnicas masivas de mensajes en internet son contraproducentes; dejando de lado a los humanos que compar
timos y disfrutamos en línea.


De todas maneras, lo verdaderamente interesante del #musicmonday es que nos brinde un caudal inmenso de información de cómo piensa, siente y hasta actúa la gente con respecto a la música que escuchan. Es una cantera de diamantes informativos a la espera de ser pulida por algún hábil marketero que entienda que esto es acerca de la comunidad, acerca de cómo funciona la tribu y acerca de la música. ¿Se les ocurre alguna idea de cómo aprehender, ordenar y utilizar la información al favor de nuestras marcas y campañas? Compártanlas con nosotros….

Similar es el evento del #FollowFriday, donde todos los interesados recomiendan a alguien a quién seguir en twitter, y por su puesto se lleva a cabo el viernes. Las comunidades digitales, tribus y clanes: tanto potencial, quién lo explotará…
Marcos Chuvinsky.
Toda acción en internet nos deja una huella (El #Musicmonday incluido); Ramiro Casó nos recomendó que vieramos el video de TED de Jonathan Harris... nos gustó tanto que decidimos postearlo en este mismo post gracias a las enormes similitudes que tiene con parte de nuestro mensaje en el Post: nuestras huellas digitales....



27 comentarios:

Ramiro dijo...

Andrés, mira esta charla: http://www.ted.com/talks/lang/spa/jonathan_harris_tells_the_web_s_secret_stories.html y luego entra en este site: www.wefeelfine.org.

Es más o menos lo mismo que comentas sobre los #musicmonday o #followfriday, pero articulado en lo que podría considerarse como una obra de arte digital. Realmente interesante, sobretodo porque revela el enorme potencial que hay en la red.

Abrazos

Andrés Maturén dijo...

Excelente Ramiro,

Incluso edite el Post para que todos lo vieramos.

Un abrazo fuerte.

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