martes, 30 de septiembre de 2008

The World is Flat

Thomas Friedman es un periodista “estrella” del New York Times que se desempeña como redactor en el área político-económica desde hace más de 25 años. Ha recibido tres premios Pullitzer por diferentes trabajos que por lo general enfocan los acontecimientos de nuestro mundo –ya sean económicos, políticos, culturales o tecnológicos— de una manera diferente pero siempre acertada.

Su anterior entrega, The World is Flat (La Tierra es Plana), expone una visión de la globalización y su impacto en los procesos que gobiernan al mundo, con un enfoque ligeramente inclinado al área comercial (más la social o política) y económica de dichos progresos y cambios. Friedman parte del argumento de que el mundo es plano o está en proceso de aplanamiento a diferencia de lo que se ha creído durante los últimos 500 años (que vivimos en un planeta esféricas); dicho proceso de aplanamiento, que hemos disfrutado durante los últimos años, se debe a una serie de aplanadores que el autor explica concienzuda y hábilmente para los efectos de entendimiento; aunque dichos procesos pertenecen a nuestra vida cotidiana, por lo que el entendimiento de estos se hace sencillo. En próximos post estaremos presentando los diez aplanadores que nivelaron al planeta.

La importancia del análisis de Friedman, más allá de lo que representa este periodista en el área mercantil y política dentro del gremio, es la gran cantidad de aspectos relacionados con nuestra sociedad que son afectados por los aplanadores, y cómo cualquier ser humano del siglo XXI puede sacar provecho de estos. Razón por la cuál se decidió tratar un tema actual (el aplanamiento de mundo según Friedman), que rescata el pasado inmediato para explicar el futuro inmediato de nuestro planeta. La obra de Thomas Friedman es una posible inyección de realidad para quien la lea, que aumenta la adrenalina perceptual de un mundo más pequeño.

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