lunes, 26 de marzo de 2012

Maratón de Junio

Durante tres semanas del mes de Junio estaremos en un maratón de cursos y clases discutiendo mucho sobre las cosas que nos apasaionan: Mercadeo, Web 2.0 y Estrategia – de manera particular en el marco del Centro Internacional de Desarrollo Profesional (CIAP) con 3 cursos cortos de 1 semana. Siendo una excelente oportunidad para hacer Networking, fortalecer nuestras oportunidades.

En el primero de ellos hablaremos sobre Mercadeo con el matiz de estar enfocado en “No Marketeros” – hablando de este apasionante mundo. De las sus aristas fundamentales más no básicas para aquellos que quieran tener una aproximación o aún más crecimiento. Hablaremos de IDEO (Una de las mejores compañías de innovación del mundo), mucho de Apple y por qué no se ha metido en Redes Sociales, de la diferenciación con Seth Godin y el posicionamiento con la personalización del Sr. Coca-Cola (Que la mayoría de nosotros piensa que es muy familiar), entre otros emocionantes temas.
Aquí el link para que nos acompañes:
http://www.ciap.com.ve/nuevo_site/template.php?page=detallecursow&id=919


También conversaremos de Redes Sociales con un una inclinación hacia el mercadeo en Mercadeo 2.0. El tema del momento, pero que aún carga consigo una gran humareda que no nos ha dejado ver su potencial real. La buena noticia es que la mayoría de nosotros estamos advocados a su utilización, la mala, es que no hemos conseguido los resultados esperados (aunque nadie lo acepte).




También conversaremos mucho de Strategy Focus. Un curso nuevo que muy pocas personas han visto en Venezuela. Nos basaremos esos días en la investigación de Bob Simmons – genial profesor de la Universidad de Harvard. Es un curso que trata de las preguntas y posiciones que debe tener todo aquel que vive en el mundo corporativo – sobretodo Gerentes y quienes apelan a serlo. Da luces en lo profesional y nos invita a tener posiciones críticas sobre las decisiones del mundo corporativo.

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