jueves, 19 de mayo de 2011

EMOTION

Queremos montar una nueva empresa. Se trata de vender sueños, de aligerar la mente y dar rienda suelta a la imaginación. Es una empresa que se especializa en peinar calvos, en asegurar que sueñen todas las noches, en hacer tarjetas navideñas de Julio y además en borrar tatuajes del alma…. Se puede vender?


Claro que sí! Es más, nos atrevemos a decir que se vende mejor que un detergente (amor de madre), un champú (belleza interior) y hasta zapatos deportivos (imposible is nothing). Ya se deben imaginar por donde vamos: hoy en día en mercadeo no se pueden vender comodities, mucho menos marcas o servicios, se vende ideales, experiencias y hasta sentimientos.


Por qué nos seguimos empeñando en Precio!!! en lógicas!!! En atributos racionales por dioooos…. Cuándo sabemos de sobra que la emoción, el feeling, esa parada de pelos al ver un comercial es mucho más impactante, mucho mejor….


Para emocionarse:










Un giño a los colchoneros:





En fin... se unen a nuestra empresa?

27 comentarios:

Anónimo dijo...

EXCELENTE!! DEFINITIVAMENTE LOS MAS BELLO QUE HAY ES VENDER EMOCIONES...SON HERMOSAS, CONMOVEDORAS E INMENSAMENTE SOÑADORAS. LILIANA

Andrés Maturén dijo...

Así es Liliana! las emociones mueven al ser humano... incluso a comprar productos.

La pregunta retadora es: ¿Qué va a pasar cuando las experiencias y emociones se conviertan en commodities?

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