jueves, 2 de septiembre de 2010

Motivación 101




Motivación a los trabajadores de nuestra empresa - Qué motiva a la gente a ser más productiva? a ser más creativos e incluso a querer hacer su trabajo? -

Google afronta esta diatriba con espacios geniales que inspiran desde el punto de vista psicológico y físico que invitan a ser creativos mientras te sientes cómodo e inspirado. Pero por sobretodo. le dan a sus empleados 20% del tiempo de trabajo para que inviertan en proyecto personales relacionados a la compañía - asegurando motivación (porque es su proyecto) e innovación- entendiendo qué los motiva.

Ahora, extrapolemos el concepto de crear condiciones de trabajo especiales a manipular un mercado específico y crear las condiciones idóneas para que el consumidor se acerque a nosotros, nos pruebe y se cree fidelidad. Digamos, que controlamos cómo nos encuentran, donde, de qué manera se acercan y cómo nos consumen - es lo mismo que con los colaboradores.


Con creatividad y nuevas buenas prácticas hacemos que la empresa funciones mejor, hacia adentro y hacia afuera - el reto es conseguir esas prácticas y hacerlas funcionar.


conocen algún caso de éxito?

Interesntes resultados.


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