lunes, 5 de octubre de 2009

Marca_Review

Hace unos años Luis Maturén (Co-fundador de este blog) creó un sitio Web denominado Kejece.com, un portal llamado a recibir las quejas y comentarios de usuarios y clientes acerca de cualquier marca o servicio. La iniciativa era buena y por sorpresa caló mucho en México. De todas maneras era un proyecto adelantado a su tiempo –como los que promulgan los grandes genios y pensadores— que pensamos va muy bien con una herramienta extremadamente poderosa del Social Media: Twitter.

Por esta razón creamos el Marca_Review; una personalidad en twitter que comenta acerca de su mundo, nos dice como ve las marcas que utiliza y nos otorga palabras de aprobación, o no, de los servicios que recibe y experimenta. El bisnieto de Kejese.com: nace el Marca_Review; síguelo en twitter y coméntale qué opinas de sus comentarios.

El objetivo es crear matrices de opinión y debatir acerca de nuestra percepción de la realidad; controlar de manera efectiva el poder que nos otorga la Web 2.0 y dar un salto de calidad en su manipulación. El Marca_Review es como ser los Jeti de Twitter que hacen el bien recomendando y evaluando (les prometemos que más nunca hacemos una alegoría a Star Wars, sabemos que nos hace ver Geeks) y que les da a todos una percepción de cómo nosotros vemos nuestras marcas.

Sigan el Marca_Review y únanse a nuestro debate, coméntenos qué les parecen los servicios y marcas que utilizan y tomemos el poder uniéndonos; las ilusiones nos cuentan que será espantosamente poderoso (como Darth Vader –este si es el último)


http://twitter.com/marca_review

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