domingo, 21 de junio de 2009

Blogs Unimet 2009 Mayo Julio

Como ya es costumbre una de las actividades de la materia Investigación de Mercados en la Universidad Metropolitana consiste en desarrollar en equipos Blogs relacionados con tópicos de mercadeo, para el trimestre Mayo julio 2009 los alumnos desarrollaron tres Blogs que recomiendo visiten, cada grupo seleccionó un tema y en torno a ese tópico le agregarán contenido, cada grupo debe presentar en su Blog entrevistas a expertos del área, realizada, editadas y subidas a las Web por los miembros del equipo.Uno de los Blogs es Tendencias y Aplicaciones BTL, este Blog presenta numerosos videos en Venezuela y en el Mundo de campañas BTL, cada vez es más importante buscar nuevos canales, de comunicarnos con los consumidores y los canales BTL son cada vez más empleados, en este Bog encontraremos muchas buenas ideas.
Otro de los Blogs, Nuevas Tendencias del Trade Marketing, explora una tendencia que llegó para quedarse, interactuar con el consumidor en el punto de venta, esta práctica es cada vez más importante porque las personas están tomando las decisiones frente a las estanterías, por ello exponer nuestros mensajes y marcas en los establecimientos donde se toma la decisión de compra puede ser el elemento decisivo por la batalla que busca conquistar la mente del consumidor.
Para completar el trio de Blogs tenemos un Blog cuyo tópico es E-marketing, desde el lanzamiento de Netscape a la bolsa en 1995 es mucho lo que ha avanzado Internet, muchos se han beneficiado de sus ventajas y el mercadeo no escapa a esta tendencia global, este Blog nos pondrá en contacto con las nuevas tendencias de esta parte del mercadeo.
Espero que esta actividad permita a los integrantes explorar la Web 2.0 para descubrir los fascinantes contenidos que pueden cambiar la forma como aprendemos, nos comunicamos, colaboramos, compartimos.Mucho éxito a los tres equipos…

18 comentarios:

Lery Viloria dijo...

Profesor, ya en el blog las nuevas tendencias del trade marketing publicamos una entrevista que le hicimos a William Hernández, Gerente de Trade Marketing de Bimbo de Venezuela. Aquí le muestro el link en youtube:
http://www.youtube.com/watch?v=w2RQ2lHc1rk

Luis Maturén dijo...

Excelente Lery, conozco bien a William y es un excelente profesional sobre todo en esta área

Nos vemos en clase
Luis

Anónimo dijo...

Your blog keeps getting better and better! Your older articles are not as good as newer ones you have a lot more creativity and originality now keep it up!

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